The home of Bob and Kira Lorsch was featured on Bravo’s “Interior Therapy” with Jeff Lewis, something that just didn’t make any sense to me. As its’ CEO, Mr. Lorsch has been the very vocal leader in the companies’ civil suit against another Bravolebrity, Taylor Armstrong. Maybe it’s just me, but this seemed like some version of “Sleeping With the Enemy”. What made this even more strange is the fact that Lorsch has had a long and lucrative relationship with the entertainment industry, including Bravo’s parent company, NBC. I watched it and then I got it.
Beginning in the 1980’s, Lorsch founded and ran the Lorsch Creative Network, which specialized in advertising, marketing and sale promotions for a number of top companies. Their client list included Johnson & Johnson, Procter & Gamble, Campbell’s Soup, MacDonald’s and all three of the major television networks. After resigning as CEO, Lorsch founded the RHL Group which is described as a business management and investment holding corporation. RHL has very diverse interests including e-commerce, entertainment production and pet foods.
His wife of three years, Kira Reed Lorsch, is the President of RHL. She also lists reality programming production as one of her accomplishments. The definition of reality in Mrs. Lorsch’s case would be as a reporter for PlayboyTV as well as producing and acting in erotic roles for Playboy. Presently, she is spokesperson for RHL, a writer and producer for E! and a backstage host for the Daytime Emmy Awards. This is certainly the resume one would expect of a president of a major corporations. Her qualifications, I believe, are obvious.
Bob Lorsch is also known for his generosity and charitable involvement with a number of organizations, particularly those involving children and animals. He has been honored for his philanthropic work on behalf of groups such as the D.A.R.E. program, the MDA, the Starlight Foundation and the Wildlife WayStation. The list of community involvement is even more extensive, and he is as well-known for these efforts as for his business acumen. Some of this work was discussed during this episode of “Interior Therapy”. His home is, from all appearances, a museum dedicated to the awards and honors bestowed him, as well as a collection of gifts and pieces of art he has collected for nearly forty years.
His wife is not quite as sentimental, or maybe not as emotionally involved, as her husband is with the the sheer volume of items in their home. It looks like clutter and Bob looks like a hoarder. He has a story for each and every object he owns, some of which bring him to the brink of tears. He wants to keep everything, from a stuffed elephant to a huge bronze sculpture of the abduction of Persephone, which sat amid some trash cans near the driveway. Much like an episode of “Hoarders”, it was Jeff and Jenni’s job to help Bob part with some of his belongings as well as turning a junk room into an art gallery so that the pieces could be displayed, enjoyed or auctioned off for charity.
The project was a success for the Lewis team and for Bob and his wife. That was only part of what I saw watching this episode, and the process of Bob making some difficult decisions. I saw a man who had worked for each and every bit of what he had acquired. He has been building successful companies since he was in his twenties, and all of the things he had meant something to him. He didn’t appear to be a prideful man, but he was proud of what he had done. Those objects really meant something to him, and a little bit of him went out with each piece he donated or threw away.
Aside from his legal matters between his company and the Armstrongs, Lorsch is also fighting claims made against him and the Wildlife WayStation, a non-profit wildlife sanctuary based in Los Angeles, by the USDA. Government inspectors have made the sanctuary a target by demanding costly and unnecessary measures under the guise of protecting the animals. Lorsch and the foundation have been cleared by the courts each and every time, but the USDA keeps pursuing them – for 9 years now. The WayStation is on the verge of bankruptcy because of the cost of the litigation and the resulting decline in donations.
I think I understand why Mr. Lorsch is pursuing his own claims against the Armstrongs. It isn’t about the money. He could cover his losses with the sale of one painting. I think Bob Lorsch believes that people should do the right thing. The judge in the USDA case against the wildlife sanctuary commented in his ruling “In many ways, the government’s case against Lorsch illustrates the maxim that ‘no good deed goes unpunished’. He was trying to help an organization he had supported for some years to be able to continue its worthwhile function as a sanctuary for animals who generally had no other places to go”.
So, this is why I understand his wanting justice for MMR Global and the investors who trusted the Armstrongs with their money. He doesn’t mind spending what he needs to in order for Taylor to answer for her malice and greed. He wants someone to tell her that she and her husband and whoever else went along with this scheme were wrong, and that they had no right to take something that was given in trust. That he used Bravo to show the measure of his own character was just a stroke of brilliance.